About

ADAM MURRAY
Director. Writer. Creative Director. Choreographer.

An award-winning British multidisciplinary creative working across film, television, theatre, music and immersive entertainment. Connecting disciplines, challenging conventions and finding unexpected ways to bring stories to life.

Born into a family of musicians and performing professionally across stage, screen and radio from childhood, Adam Murray’s creative instincts were shaped by music, performance and storytelling from an early age. Over more than two decades, he has built an award-winning career spanning directing, writing, choreography, movement direction and the development of original work for stage and screen.

Major screen credits include: Rocketman, Ready Player One, Cruella, The King’s Man, The Sandman, The Diplomat and Netflix’s Kennedy.

An early creative collaborator on Rocketman, Adam worked alongside director Dexter Fletcher and music producer Giles Martin, helping develop the film’s musical language and bringing choreography, camera, stunts, aerial and underwater performance together. His work received the World Choreography Award. For Steven Spielberg’s Ready Player One, he worked across live action, motion capture and virtual production, translating human performance between physical and digital worlds.

Adam’s approach to movement extends beyond traditional choreography. Working closely with actors, he uses physicality to reveal character and advance narrative, often finding unexpected opportunities for movement within a scene. His instinct is to make the meticulously constructed feel spontaneous, truthful and organic.

His theatrical foundations include We Will Rock You and the original London company of Wicked, where he progressed to UK Associate Choreographer. His creative partnership with Wayne Cilento, took him to New York’s American Dance Machine, restaging the work of some of musical theatre’s most influential directors and choreographers.

Today, Adam conceives, writes and develops original film, television and theatrical projects alongside major concerts, live productions and immersive experiences. His ongoing collaboration with Pophouse Entertainment brings together music, performance, creative direction and emerging technologies to explore new possibilities for live entertainment.

Having worked across such varied disciplines and production environments, Adam brings an unusual understanding of how creative and technical worlds connect. Equally comfortable shaping an intimate performance or navigating the complexities of large-scale production, he combines artistic instinct with the practical experience to take ambitious ideas from concept to realisation.

Beyond production, Adam is an experienced host, public speaker and industry judge. He has led conversations at London’s Victoria and Albert Museum exploring dance and movement in cinema, judged extensively across professional dance and performance, and served as a member of the UK Jury for the Eurovision Song Contest.

RECOGNISED AS ONE OF THE
PIONEERS IN DIGITAL DANCE
“Paradigm shifters, game changers, experimental thinkers.”

DANCE MAGAZINE
Feature by Carole Edrich

THE WAY I SEE IT

Growing up surrounded by music and performance gave me an instinct for storytelling, but it’s the different creative worlds I’ve worked in that have really shaped how I think. Each has its own language, rules and possibilities. I’m particularly interested in what happens when those worlds meet.

I love finding humanity in spectacle. Making something technically complicated feel effortless. Making the choreographed feel accidental. Taking something familiar and finding an entirely different way of looking at it.

I’m as interested in the smallest detail of an actor’s performance as I am in the architecture of an entire production. And I’ve learnt that some of the most exciting ideas emerge when you stop thinking about where one person’s job ends and another’s begins.

I love working with people who challenge my perspective, and I believe the best creative environments are built on curiosity, collaboration and the confidence to question what’s expected.

Ultimately, I want to make work that makes people feel something. Whether that’s through a film, a performance, a piece of theatre or something we haven’t quite invented yet.